We helped Radian Energy identify a valuable and ownable positioning within a crowded energy market by tapping into a key consumer insight (“It's easy to feel powerless when we’re constantly bombarded with doom and gloom messages”) surfaced during our audience insights work.
We embedded the ethos of People Power at the heart of the brand and developed a cohesive strategy and brand architecture focused on empowering every home and business by making it easy to use their power for good (and enjoy the benefits of renewable energy).
We also developed a local-first launch campaign and ongoing comms platform to enable the brand to deliver on their recruitment targets as well as other commercial objectives. All while ensuring that as the brand grew so did the positive impact they were having on people and the planet.
- WHAT WE DID
- Consumer and Cultural Insights Report
- Purpose-Driven Brand Positioning
- Brand Architecture and Messaging House
- Comms Platform and Launch Strategy
- Social Media Strategy
- Comms Measurement Framework
- Website Audit and Optimisation
- Tactical Activation Opportunities